Wednesday 13 February 2013

Cruise Tourism - A.Axon

Definition: Going on a ship which is on a predetermined course usually coming back to the original port via other ports and places. It is genreally a package holiday.

 

The ships amenities and the destinations on the way are the experiences which the tourist is looking for. Some Cruises do not come back to the original place.

 

2011: Accounts for $29.4 billion

         19 million passengers worldwide

         over 1.8 million UK passengers in 2009

       Since 1990, the industry has had an average annual passenger growth rate of 7.4% per annum.

 

History

 

First cruise had 241 passengers and went from Augusta Victoria in the Mediterranean - 1891

Only an up market experience.

Titanic - 1912 - 2435 passengers

Jet Age - Overall decrease on cruise tourism as more people used planes

Old linears went out of date

1980 - a slow increase rate due to the start of 'mega ships'.

2001 - 9 ships added each year or more

average growth of 9% per year due to the price coming down as well the amenities increasing, with destinations becoming more interesting.

 

Examples:

Currently the five largest cruise line operators in the world are Carnival Corporation & plc, Royal Caribbean Cruises Ltd., Star Cruises (which owns 50% of Norwegian Cruise Line, NCL in its own right is the third largest line), MSC Cruises, and Louis Cruise Lines. Louis Cruises has largerly grown its fleet through purchasing older second- or third-hand ships, while the other four operators have largely constructed their own vessels and combined own the majority of the "megaships".

 

Initially the growth and development of cruising was

centered around the Caribbean, Alaska and Mexico, butnow encompasses all areas of the globe .

• Today the market for building cruise ships is dominated

by three European shipyards (in Italy, Germany and

Scandinavia)

• In 2008 the main region for cruising was North

America (nearly 70% of cruises), where the Caribbean

islands were the most popular destinations. Next wasContinental Europe (13%). Most European routes were in

the Mediterranean Sea

 

 




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